After auditing dozens of B2B funnels, the same leaks appear again and again. None of them are exotic. All of them are expensive.
Leak 1: The offer is invisible above the fold
Buyers should be able to articulate the offer within five seconds of landing. Most cannot.
Leak 2: The booking page does the selling
If your calendar page is the first place the offer is concrete, you have lost the buyers who needed convincing earlier.
Leak 3: No qualification before the call
Unqualified calls dilute close rates and exhaust the team.
Leak 4: Proposals introduce new information
Proposals should confirm what was already promised. New information at proposal stage triggers re-evaluation.
Leak 5: No follow-up architecture
Most B2B deals close after the seventh touch. Most teams stop at three.
Sealing these five leaks usually adds more revenue than any new acquisition channel.